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Courses
11. Paid Ads: Social Media & Google
Curriculum
5 Sections
25 Lessons
10 Weeks
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Week 1 - Introduction to Paid Advertising
6
1.1
Overview of Paid Advertising
1.2
Setting Advertising Goals and Objectives
1.3
Platforms Overview – Social Media
1.4
Platforms Overview – Google Ads
1.5
Budgeting and ROI Measurement
1.6
Conclusion
Week 2 - Creating Compelling Ad Copy and Visuals
6
2.1
Crafting Effective Ad Copy
2.2
Ad Compliance and Policies
2.3
Designing Engaging Visuals
2.4
Ad Formats and Creative Variations
2.5
Ad Scheduling and Placement Strategies
2.6
Conclusion
Week 3 - Targeting and Audience Segmentation
6
3.1
Defining Target Audiences
3.2
Social Media Targeting Options
3.3
Google Ads Audience Targeting
3.4
Testing and Refining Audiences
3.5
Advanced Targeting Tactics
3.6
Conclusion
Week 4 - Campaign Optimisation and Analytics
6
4.1
Monitoring Ad Performance
4.2
Optimisation Techniques
4.3
Ad Optimisation Across Platforms
4.4
Budget Allocation and Scaling
4.5
Review and Future Trends
4.6
Conclusion
Week 5 - Project
1
5.1
Project
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