The following Knowledge, Skills and Behaviours will be covered in this learning:
K1, K2, K3, K6, K7, K8, K9, K10, K12, K15, K16, K17, K18, K19, K20, K21, K22, K23, S1, S2, S3, S4, S5, S6, S7, S8, S10, S11, S12, S13, S14, S15, S16, S17, S18, B1, B2, B6
Welcome to Paid Ads: Social Media & Google, an intensive month-long training module designed to transform your digital marketing strategy by harnessing the power of paid advertising on two of the most influential platforms—social media and Google. In a landscape where targeted visibility is essential, mastering the intricacies of paid advertising is key to driving traffic, increasing conversions, and maximising your return on investment. Over the next four weeks, we will guide you through a comprehensive journey, providing insights and hands-on experience to help you craft and optimise high-performing paid ad campaigns.
Looking to unlock the full potential of paid advertising? This training module is your gateway to strategic and impactful campaigns. Get ready to navigate the ever-evolving landscape of digital advertising, drive targeted traffic, and achieve your business goals through Paid Ads: Social Media & Google. You should aim to complete the modules as set out below:
Week 1 – Introduction to Paid Advertising
Week 2 – Creating Compelling Ad Copy and Visuals
Week 3 – Targeting and Audience Segmentation
Week 4 – Campaign Optimisation and Analytics
Week 5 – Project
