LinkedIn is more than just a place to list your job history and connect with colleagues. With over 1 billion users worldwide, it has evolved into a powerful tool for networking, business growth, and personal branding. But are you making the most of everything it has to offer?
Here are flve things you may not know about LinkedIn that could help you stand out, connect more effectively, and grow your influence.
1. You Can Optimise Your Profile for Search 🔍
Just like Google, LinkedIn has its own search algorithm. If you want to appear in more searches, optimise your profile by:
- ✅ Using keywords relevant to your industry in your headline, summary, and experience sections
- ✅ Customising your LinkedIn URL (e.g., linkedin.com/in/yourname)
- ✅ Adding skills to your profile – LinkedIn allows you to list up to 50!
The more search-friendly your profile, the more likely you are to be discovered by recruiters, clients, or collaborators.
2. LinkedIn Rewards Active Users with More Visibility 📢
LinkedIn’s algorithm prioritises engagement. The more you post, comment, and interact with others, the more visible your profile and content become.
- 🔹 Posting original content (articles, videos, or updates) helps establish you as an authority in your field.
- 🔹 Engaging with others’ posts increases your network reach – even a simple comment can put you in front of a wider audience.
- 🔹 The best time to post? Tuesday–Thursday mornings tend to get the most engagement.
3. You Can See Who’s Been Viewing Your Profile 👀
Curious about who’s checking you out? LinkedIn allows you to see who has viewed your profile in the last 90 days (unless they’re in private mode).
- 🔹 A sudden spike in views? It could be a recruiter or potential client interested in you!
- 🔹 You can also reach out to profile viewers with a friendly message – it’s a great way to start a conversation.
💡 Tip: Upgrade to LinkedIn Premium for more insights and unrestricted access to profile viewers.
4. LinkedIn Lets You Create Newsletters 📰
If you’re looking to build an engaged audience, LinkedIn’s newsletter feature is a game-changer.
- ✅ Send regular updates on industry trends, advice, or insights
- ✅ Build a subscriber list of professionals interested in your expertise
- ✅ Get notifled when people engage with your content
Whether you’re a business owner, freelancer, or industry expert, a LinkedIn newsletter can position you as a thought leader.
5. You Can Send Voice & Video Messages on LinkedIn 🎙🎥
Most people stick to text-based messages, but did you know you can send voice and video messages via LinkedIn’s mobile app?
- 📌 Voice messages (up to 1 minute) help make connections feel more personal.
- 📌 Video messages are a great way to stand out in a crowded inbox and make a lasting impression.
💡 Tip: Use video to introduce yourself to new connections, send a quick thank-you message, or share insights in a more engaging way.
Final Thoughts
LinkedIn is packed with hidden features that can boost your visibility, strengthen your network, and help you stand out professionally. By taking advantage of these tools, you can build meaningful connections, position yourself as an expert, and unlock new opportunities.
Are you using LinkedIn to its full potential? Let us know your favourite LinkedIn tip in the comments!
And if you’d like to hear even more secrets about this ever-growing platform, why not join us for our next LinkedIn webinar, where you can find out how to take your profile to the next level! Get in touch today to find out more!
Recent Comments