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Courses
6. SEO Strategy & Web Development
6. SEO Strategy & Web Development
Curriculum
5 Sections
36 Lessons
10 Weeks
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Week 1 - On & Off-Page SEO Fundamentals
10
1.1
Introduction to SEO (Search Engine Optimisation)
1.2
Keyword Research and Analysis
1.3
On-Page Optimisation Techniques
1.4
HTML Tags, Metadata, and Structured Data
1.5
URL Structure and Internal Linking
1.6
Link Building Strategies
1.7
Guest Blogging and Outreach
1.8
Social Media and SEO
1.9
Online Reputation Management
1.10
Conclusion
Week 2 - Website Performance & Analytics
11
2.1
Importance of Page Speed
2.2
Image Compression and Optimisation
2.3
Browser Caching and CDNs
2.4
Mobile Optimisation
2.5
Tools for Website Performance Analysis
2.6
Google Analytics Setup and Configuration
2.7
Measuring SEO Performance
2.8
SEO Audits and Diagnostics
2.9
Creating SEO Reports
2.10
Tracking SEO Trends and Algorithm Updates
2.11
Conclusion
Week 3 - Website Basics
7
3.1
Introduction to Websites and Their Importance
3.2
Different Types of Websites (e.g., Static, Dynamic, E-commerce)
3.3
Domain Names and Hosting
3.4
Website Architecture and Navigation
3.5
User Experience (UX) Principles
3.6
Voice Search Optimisation
3.7
Conclusion
Week 4 - Content Creation & Management
7
4.1
Content Strategy and Planning
4.2
Content Writing and SEO Best Practices
4.3
Multimedia (Images, Videos) in Web Content
4.4
Content Management Systems (e.g., WordPress)
4.5
Managing and Updating Website Content
4.6
International and Multilingual SEO
4.7
Conclusion
Week 5 - Project
1
5.1
Project
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