The following Knowledge, Skills and Behaviours will be covered in this learning:
K1, K2, K3, K6, K7, K9, K11, K12, K14, K15, K17, K18, K19, K20, K21, K22, K23, S1, S4, S6, S7, S11, S13, S14, S16, S17, S18, B1, B2, B4, B6
Welcome to SEO Strategy & Web Development, a comprehensive month-long training module crafted to empower you with the knowledge and skills necessary to navigate the ever-evolving landscape of Search Engine Optimisation & Web Development. In a digital world where visibility is paramount, mastering the art and science of SEO is the key to unlocking unparalleled online success. Over the next four weeks, we will guide you through a strategic journey, providing insights and practical techniques that will elevate your website game to new heights.
This training module is designed to equip you with the tools needed to develop and execute a successful SEO strategy and build an interactive website. Get ready to demystify the complexities of SEO, drive organic traffic to your website, and position yourself at the forefront of digital visibility.
You should aim to complete the modules as set out below:
Week 1 – On & Off-Page SEO Fundamentals
Week 2 – Website Performance & Analytics
Week 3 – Website Basics
Week 4 – Content Creation & Management
Week 5 – Project
Curriculum
- 5 Sections
- 36 Lessons
- 10 Weeks
- Week 1 - On & Off-Page SEO Fundamentals10
- 1.0Introduction to SEO (Search Engine Optimisation)
- 1.1Keyword Research and Analysis
- 1.2On-Page Optimisation Techniques
- 1.3HTML Tags, Metadata, and Structured Data
- 1.4URL Structure and Internal Linking
- 1.5Link Building Strategies
- 1.6Guest Blogging and Outreach
- 1.7Social Media and SEO
- 1.8Online Reputation Management
- 1.9Conclusion
- Week 2 - Website Performance & Analytics11
- 2.0Importance of Page Speed
- 2.1Image Compression and Optimisation
- 2.2Browser Caching and CDNs
- 2.3Mobile Optimisation
- 2.4Tools for Website Performance Analysis
- 2.5Google Analytics Setup and Configuration
- 2.6Measuring SEO Performance
- 2.7SEO Audits and Diagnostics
- 2.8Creating SEO Reports
- 2.9Tracking SEO Trends and Algorithm Updates
- 2.10Conclusion
- Week 3 - Website Basics7
- Week 4 - Content Creation & Management7
- Week 5 - Project1