6. SEO Strategy & Web Development

The following Knowledge, Skills and Behaviours will be covered in this learning:

K1, K2, K3, K6, K7, K9, K11, K12, K14, K15, K17, K18, K19, K20, K21, K22, K23, S1, S4, S6, S7, S11, S13, S14, S16, S17, S18, B1, B2, B4, B6

Welcome to SEO Strategy & Web Development, a comprehensive month-long training module crafted to empower you with the knowledge and skills necessary to navigate the ever-evolving landscape of Search Engine Optimisation & Web Development. In a digital world where visibility is paramount, mastering the art and science of SEO is the key to unlocking unparalleled online success. Over the next four weeks, we will guide you through a strategic journey, providing insights and practical techniques that will elevate your website game to new heights.

This training module is designed to equip you with the tools needed to develop and execute a successful SEO strategy and build an interactive website. Get ready to demystify the complexities of SEO, drive organic traffic to your website, and position yourself at the forefront of digital visibility.

You should aim to complete the modules as set out below:

Week 1 – On & Off-Page SEO Fundamentals

Week 2 – Website Performance & Analytics

Week 3 – Website Basics

Week 4 – Content Creation & Management

Week 5 – Project