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Courses
Mastering Email Marketing
Mastering Email Marketing
Curriculum
5 Sections
29 Lessons
10 Weeks
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Week 1 - Introduction to Email Marketing
7
0.0
What is Email Marketing?
0.1
Benefits of Email Marketing
0.2
Email Marketing vs. other Marketing Channels
0.3
Building an Email List
0.4
General Data Protection Regulation (GDPR) and Legal Compliance
0.5
Selecting Email Marketing Tools and Platforms
0.6
Conclusion
Week 2 - Creating Engaging Email Content
8
0.0
Writing Effective Subject Lines
0.1
Body Content Best Practices
0.2
Call-to-Action (CTA) Strategies
0.3
Personalisation Techniques
0.4
Designing Responsive Email Templates
0.5
Effective Use of Images, Graphics & Videos
0.6
Brand Consistency and Style
0.7
Conclusion
Week 3 - Email Campaign Management
7
1.0
Email Campaign Types (Promotional, Transactional, etc.)
1.1
Campaign Scheduling and Timing
1.2
Segmentation and Targeting
1.3
Key Email Marketing Metrics (Open Rate, Click-Through Rate, etc.)
1.4
Interpreting Data and Insights
1.5
Reporting and ROI Calculation
1.6
Conclusion
Week 4 - Advanced Email Marketing Strategies
6
2.0
Introduction to Marketing Automation
2.1
Setting Up Drip Campaigns
2.2
Behaviour-Triggered Emails
2.3
Customer Journey Mapping
2.4
Strategies for Deliverability Improvement
2.5
Conclusion
Week 5 - Project
1
3.0
Project
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