Mastering Email Marketing

The following Knowledge, Skills and Behaviours will be covered in this learning:

K1, K2, K3, K5, K6, K7, K8, K9, K10, K12, K16, K17, K18, K19, K20, K21, K22,  S1, S2, S3, S4, S5, S6, S7, S8, S9, S10, S13, S14, S16, S17, S18, B1, B2, B6

Welcome to Mastering Email Marketing, an intensive month-long programme designed to propel your proficiency in the art and science of email marketing. In the realm of digital communication, email remains a cornerstone for building lasting relationships, driving engagement, and fostering brand loyalty. Over the course of the next four weeks, we will guide you through a comprehensive curriculum, exploring advanced strategies and tactics that go beyond the basics.

Get ready to elevate your email marketing game and create campaigns that not only reach inboxes but also leave a lasting impact.

You should aim to complete the modules as set out below:

Week 1 – Introduction to Email Marketing

Week 2 – Creating Engaging Email Content

Week 3 – Email Campaign Management

Week 4 – Advanced Email Marketing Strategies

Week 5 – Project