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Marketing Online & Offline Events
Marketing Online & Offline Events
Curriculum
5 Sections
25 Lessons
10 Weeks
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Week 1 - Introduction to Event Marketing
6
1.1
Understanding Event Marketing
1.2
Identifying Target Audiences
1.3
Setting Marketing Objectives
1.4
Budgeting for Events
1.5
Legal and Ethical Considerations
1.6
Conclusion
Week 2 - Online Event Marketing
6
3.1
Planning Online Events
3.2
Digital Promotion Strategies
3.3
Website Optimisation for Events
3.4
Analytics and Data Tracking
3.5
Engaging Virtual Attendees
3.6
Conclusion
Week 3 - Offline Event Marketing
6
4.1
Planning Offline Events
4.2
Traditional Advertising
4.3
Networking and Partnerships
4.4
On-Site Management
4.5
Post-Event Evaluation
4.6
Conclusion
Week 4 - Integrating Online and Offline Strategies
6
5.1
Hybrid Event Models
5.2
Cross-Channel Promotion
5.3
Technology Integration
5.4
Case Studies and Best Practices
5.5
Final Project and Presentation
5.6
Conclusion
Week 5 - Project
1
6.1
Project
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