Marketing Online & Offline Events

The following Knowledge, Skills and Behaviours will be covered in this learning:

K1, K2, K3, K4, K5, K6, K7, K8, K10, K11, K12, K13, K14, K15, K16, K17, K18, K19, K20, K21, K22, K23, S1, S2, S3, S4, S5, S6, S7, S8, S9, S10, S11, S12, S13, S14, S15, S16, S17, S18, B1, B2, B4, B6

Welcome to Marketing Online & Offline Events, an immersive month-long training module designed to empower you with the skills and strategies necessary to successfully promote and elevate both virtual and physical events. In an era where connecting with your audience is paramount, mastering the art of event marketing across online and offline channels is key to creating memorable experiences that leave a lasting impact. Over the next four weeks, we will guide you through a comprehensive journey, providing insights and practical knowledge to ensure your events stand out in a crowded landscape.

This training module is tailored to equip you with the tools needed to navigate the complexities of marketing events in today’s diverse landscape. Get ready to master the art of promoting online and offline events, creating memorable experiences, and building lasting connections with your audience. You should aim to complete the modules as set out below:

Week 1 – Introduction to Event Marketing

Week 2 – Online Event Marketing

Week 3 – Offline Event Marketing

Week 4 – Integrating Online & Offline Strategies

Week 5 – Project