The following Knowledge, Skills and Behaviours will be covered in this learning:
K1, K2, K3, K7, K8, K9, K10, K15, K17, K19, K20, K21, K22, K23, S1, S2, S3, S4, S7, S8, S10, S13, S14, B1, B2, B5, B6
Welcome to “AI in Marketing,” a groundbreaking month-long training module that delves into the transformative power of Artificial Intelligence (AI) in revolutionising modern marketing practices. In an era defined by data-driven decision-making and personalised customer experiences, understanding and harnessing the capabilities of AI is paramount for marketers seeking to stay ahead of the curve. Over the next number of weeks, we will embark on an enlightening journey, exploring the cutting-edge applications of AI across various facets of marketing.
This training module is designed to equip you with the knowledge and skills needed to leverage AI in driving marketing success. Get ready to unlock the full potential of AI in marketing, transform your strategies, and propel your career to new heights. You should aim to complete the modules as set out below:
Week 1 – Introduction to AI in Marketing
Week 2 – Leveraging AI for Customer Insights
Week 3 – AI-Driven Content Marketing and Campaign Optimisation
Week 4 – Future Trends and Applications of AI in Marketing
Week 5 – Project
