The following Knowledge, Skills and Behaviours will be covered in this learning:
K1, K2, K3, K6, K7, K9, K10, K11, K12, K14, K15, K17, K18, K19, K20, K22, K23, S1, S2, S3, S4, S5, S6, S7, S8, S13, S16, S17, S18, B1, B2, B4, B6
In today’s fast-paced digital landscape, the ability to craft captivating content and harness the power of video is paramount to your success in engaging audiences, conveying messages, and achieving your marketing objectives.
This module will empower you with the knowledge, skills, and strategies to excel in content creation and video marketing. You’ll explore the art of storytelling, the language of video content, and the intricacies of crafting messages that resonate deeply with your target audience. Whether you’re a seasoned marketer looking to expand your skill set or a newcomer eager to make a mark, this module offers a comprehensive roadmap to success.
Throughout this course, you’ll embark on a structured journey, carefully designed to facilitate your learning and skill development. Each week, you will delve into a distinct aspect of content creation and video marketing, building a strong foundation and practical expertise step by step. Here’s a glimpse of what lies ahead:
Week 1 – Branding
Week 2 – Content Creation
Week 3 – Captions
Week 4 – Content Creation
Week 5 – Video Content
Week 6 – Project
