The following Knowledge, Skills and Behaviours will be covered in this learning:
K1, K2, K3, K4, K5, K9, K11, K13, K14, K15, K19, K20, K23, S1, S4, S8, S9, S13. S14, S17, S18, B1, B2, B6
In today’s fast-paced and data-driven business landscape, staying ahead of the competition requires a deep understanding of your target audience and the ability to evaluate the effectiveness of your marketing efforts. This course will equip you with the knowledge and skills to gather valuable marketing insights and effectively evaluate your marketing strategies. Get ready to dive into the world of marketing analytics and elevate your marketing game to new heights.
This course is designed to be completed in a structured and manageable manner, allowing participants to progress steadily through its content. Each week, students will focus on one section of the course material and diligently work through the assigned tasks. The structure is laid out below:
Week 1 – Introduction to Research Methods in Marketing
Week 2 – Primary Research Methods and Data Collection
Week 3 – Secondary Research Methods and Data Analysis
