Today should take you around 3 hours to complete. Make sure you go through the content thoroughly, because this will serve as the foundation for the rest of your future career.

Welcome! 

Garry Kousoulou and Carole Fossey are here to train you on all things social media!

For the next 2 weeks, we’ll be giving you an introduction to what’s going to make your future so valuable. You’re going to be creating content, blogging, managing a website and social media, and going behind the scenes to find out what makes an effective online business presence.

You’ll have exclusive access to a wide range of creative software such as Canva, Socially Sorted, and much more!

To do list:

1. First task of the day! Join our Facebook Group: Social Media Kickstart Training

This should only take you 5 minutes!

By joining our Facebook group, you’ll have the opportunity to network with other Kickstarters and have any of your burning questions answered regarding the course.

Follow the link to add Hannah to be invited to the Facebook group: https://www.facebook.com/hannahsawtell

2. Join our Meeting at 11 AM Today 

Join us this morning and every morning at 11AM on Zoom and be part of our interactive session. We’ll be talking you through the first few stages of the next couple of weeks, what to expect and what you can do to ensure the content you’re going to be creating showcases your employer’s brand in the best possible light.

Join Zoom Meeting

https://us02web.zoom.us/j/88429064173?pwd=dk9UOFhYQzc0RHlOSXFMbmlyUXlRdz09

Meeting ID: 884 2906 4173
Passcode: 013377

Come and say hi!

3. Marketing

You’re your own boss.

Now that you’re a Digital Marketer, we’re going to be directing you to some powerful videos on marketing, so watch and learn!

How do you get the attraction of the person who will pay you money?

This is a great video if you already have experience in Marketing Gary Vayerchuck is the NO.1 digital marketing expert in the world.

Gary Vee is worth a follow. Pre-mobile phone marketing really did work differently.

Some key notes:

B2B means Business to Business. Gary Vee recommends that if the company you work for is B2B you absolutely need to understand Linkedin.

Understand that Content can get repurposed. The Variable of success is creativity in a creative agency. You need to add value to your content.

Understand media and plan to target to a narrow audience. Organic traffic only ever goes to the same people unless you pay, tag people in and use hashtags.

4. What is a Baseline Assessment?

Listen closely, as this is your real starting point!

First of all, look at a companies social media and figure out how many platforms they have, how many followers they have, what their engagement is like, and most importantly – what needs to be changed in order to make their online presence even more successful? Take it all in, and note down any strengths and weaknesses.

Fill in the documents linked below, as this is your starting point for assessing how well a company is doing right now!

Baseline Assessment – Social

Baseline Web Analysis

We want you to check in on your employer’s social media on a weekly basis, and see how the changes you’ll be implementing have a real impact on engagement, and ultimately new client enquiries!

5. Connecting Social Media Accounts

Line this task up for tomorrow.

In order to make posting more simple, you’ll be connecting your employer’s social accounts together to generate a more coherent brand narrative. By getting your employer’s passwords, you will be able to connect their Instagram, Facebook, Linkedin, and the rest to our posting platform called Socially Sorted. That way, you can schedule the posting, manage posts and answer any comments or messages all in one place!

Ready to get started?

Here’s a little challenge for you:

Do a Facebook Live (or pre-record and upload it) in the Facebook group to introduce yourself to the other Kickstarters.

How to login into the website and what is it like to be a social media manager:

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